{"id":70,"date":"2025-03-21T13:56:55","date_gmt":"2025-03-21T13:56:55","guid":{"rendered":"https:\/\/dummy.xtemos.com\/woodmart2\/t-shirts-elementor\/?page_id=70"},"modified":"2026-11-06T02:39:15","modified_gmt":"2026-11-06T02:39:15","slug":"about-us","status":"publish","type":"page","link":"https:\/\/awfinbd.com\/bn\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<div class=\"awfin-about-page-wrapper\">\n    <!-- Hero Story Section --><\/p>\n<div class=\"awfin-about-hero\">\n        <span class=\"awfin-about-badge\">OUR STORY &amp; CRAFTSMANSHIP<\/span><\/p>\n<h1 class=\"awfin-about-title\">Elevating Everyday Essentials with Uncompromising Craft.<\/h1>\n<p class=\"awfin-about-subtitle\">AWFIN was born out of a desire for better menswear basics in Bangladesh. We set out to engineer heavyweight, durable staples that look sharp, feel exceptionally soft, and outlast seasonal trends.<\/p>\n<\/p><\/div>\n<p>    <!-- Stats Highlight Strip --><\/p>\n<div class=\"awfin-about-stats-grid\">\n<div class=\"awfin-stat-card\">\n            <span class=\"awfin-stat-num\">12,000+<\/span><br \/>\n            <span class=\"awfin-stat-label\">Patrons Nationwide<\/span><\/p>\n<p class=\"awfin-stat-desc\">Men trusting AWFIN for their everyday essentials.<\/p>\n<\/p><\/div>\n<div class=\"awfin-stat-card\">\n            <span class=\"awfin-stat-num\">220 GSM<\/span><br \/>\n            <span class=\"awfin-stat-label\">Heavyweight Standard<\/span><\/p>\n<p class=\"awfin-stat-desc\">100% compact combed cotton with dense structure.<\/p>\n<\/p><\/div>\n<div class=\"awfin-stat-card\">\n            <span class=\"awfin-stat-num\">64 Districts<\/span><br \/>\n            <span class=\"awfin-stat-label\">Full Doorstep Coverage<\/span><\/p>\n<p class=\"awfin-stat-desc\">With Cash on Delivery &amp; open parcel inspection.<\/p>\n<\/p><\/div>\n<div class=\"awfin-stat-card\">\n            <span class=\"awfin-stat-num\">4.9 \/ 5.0<\/span><br \/>\n            <span class=\"awfin-stat-label\">Verified Customer Rating<\/span><\/p>\n<p class=\"awfin-stat-desc\">Based on over 2,400+ verified customer reviews.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>    <!-- The AWFIN Philosophy Section --><\/p>\n<div class=\"awfin-about-philosophy-grid\">\n<div class=\"awfin-philo-text\">\n            <span class=\"awfin-philo-tag\">THE PROBLEM WE SOLVED<\/span><\/p>\n<h2 class=\"awfin-philo-title\">Why We Reimagined The Everyday T-Shirt<\/h2>\n<p class=\"awfin-philo-p\">For years, buying basics in Bangladesh meant settling for flimsy 150&ndash;160 GSM fabric that turned see-through in sunlight, collars that warped into loose &#8220;bacon&#8221; rolls after three washes, and colors that faded into dullness within weeks.<\/p>\n<p class=\"awfin-philo-p\">We rejected that disposable mentality. At AWFIN, we believe a man&rsquo;s wardrobe foundation should be bulletproof. We spent months perfecting the weave, the collar ribbing, and the bio-wash finishing so that your shirt looks just as pristine on its 30th wear as it did on day one.<\/p>\n<div class=\"awfin-philo-quote\">\n                &ldquo;Simplicity is the ultimate sophistication. When you strip away loud graphics and logos, only the quality of the fabric and the precision of the fit remain.&rdquo;<\/p>\n<div class=\"awfin-quote-author\">&mdash; The AWFIN Design Collective<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"awfin-philo-card\">\n<h3 class=\"awfin-philo-card-title\">The 4 AWFIN Benchmarks<\/h3>\n<div class=\"awfin-benchmark-list\">\n<div class=\"awfin-benchmark-item\">\n                    <span class=\"awfin-bm-num\">01<\/span><\/p>\n<div>\n                        <strong>100% Compact Combed Cotton<\/strong><\/p>\n<p>Eliminates short fibers and impurities, yielding an ultra-smooth, breathable weave with zero prickliness.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"awfin-benchmark-item\">\n                    <span class=\"awfin-bm-num\">02<\/span><\/p>\n<div>\n                        <strong>4-Layer Lycra Rib Collar<\/strong><\/p>\n<p>High-resilience elastane knitted into the rib collar prevents baconing and maintains tension through dozens of washes.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"awfin-benchmark-item\">\n                    <span class=\"awfin-bm-num\">03<\/span><\/p>\n<div>\n                        <strong>Reactive Color-Lock Dyeing<\/strong><\/p>\n<p>German-grade dye formulation binds molecules deep into the fiber core to resist sun fade and wash bleeds.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"awfin-benchmark-item\">\n                    <span class=\"awfin-bm-num\">04<\/span><\/p>\n<div>\n                        <strong>Pre-Shrunk &amp; Bio-Washed<\/strong><\/p>\n<p>Treated with natural bio-enzymes to eliminate fuzz, prevent pill formation, and lock in exact size dimensions.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    <!-- Fabric Engineering Cards --><\/p>\n<div class=\"awfin-about-features-section\">\n<div class=\"awfin-section-center-head\">\n            <span class=\"awfin-about-badge\">BUILT FOR EVERYDAY CONFIDENCE<\/span><\/p>\n<h2 class=\"awfin-features-heading\">Fabric Details Engineered for Longevity<\/h2>\n<p class=\"awfin-features-sub\">Every detail is calculated to deliver effortless luxury at an accessible direct-to-consumer price point.<\/p>\n<\/p><\/div>\n<div class=\"awfin-features-grid\">\n<div class=\"awfin-feat-box\">\n<div class=\"awfin-feat-icon\">&#129526;<\/div>\n<h3 class=\"awfin-feat-title\">Dense 220 GSM Weight<\/h3>\n<p class=\"awfin-feat-text\">Substantial drape that sits cleanly against the chest and shoulders without clinging, sagging, or feeling uncomfortably heavy in humid weather.<\/p>\n<\/p><\/div>\n<div class=\"awfin-feat-box\">\n<div class=\"awfin-feat-icon\">&#128737;<\/div>\n<h3 class=\"awfin-feat-title\">Zero-Bacon Collar Tech<\/h3>\n<p class=\"awfin-feat-text\">Reinforced neckline architecture built with high-grade Lycra ribbing, double-stitched tape, and shape memory that holds crisp wear after wear.<\/p>\n<\/p><\/div>\n<div class=\"awfin-feat-box\">\n<div class=\"awfin-feat-icon\">&#127912;<\/div>\n<h3 class=\"awfin-feat-title\">Rich Reactive Palette<\/h3>\n<p class=\"awfin-feat-text\">Carefully curated masculine shades including Deep Forest Green, Midnight Jet Black, Navy, Off-White, and Rich Maroon with true color retention.<\/p>\n<\/p><\/div>\n<div class=\"awfin-feat-box\">\n<div class=\"awfin-feat-icon\">&#9986;<\/div>\n<h3 class=\"awfin-feat-title\">Bespoke Regular &amp; Drop-Cut<\/h3>\n<p class=\"awfin-feat-text\">Tailored specifically for South Asian body proportions with modern sleeve lengths, proportional armholes, and clean side vents.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    <!-- Transparency & Customer First Principles --><\/p>\n<div class=\"awfin-about-principles\">\n<div class=\"awfin-section-center-head\">\n            <span class=\"awfin-about-badge\">FAIR &amp; TRANSPARENT COMMERCE<\/span><\/p>\n<h2 class=\"awfin-features-heading\">Our Customer Commitments<\/h2>\n<\/p><\/div>\n<div class=\"awfin-principles-grid\">\n<div class=\"awfin-principle-card\">\n<div class=\"awfin-pr-icon\">&#128230;<\/div>\n<h4 class=\"awfin-pr-title\">Open Parcel Inspection<\/h4>\n<p class=\"awfin-pr-desc\">We encourage you to inspect your items in front of the courier before paying. Zero blind purchases, total peace of mind.<\/p>\n<\/p><\/div>\n<div class=\"awfin-principle-card\">\n<div class=\"awfin-pr-icon\">&#128260;<\/div>\n<h4 class=\"awfin-pr-title\">7-Day Doorstep Exchange<\/h4>\n<p class=\"awfin-pr-desc\">Wrong size? We make it right with doorstep courier swaps across all 64 districts in Bangladesh with rapid coordination.<\/p>\n<\/p><\/div>\n<div class=\"awfin-principle-card\">\n<div class=\"awfin-pr-icon\">&#128666;<\/div>\n<h4 class=\"awfin-pr-title\">Fixed Transparent Shipping<\/h4>\n<p class=\"awfin-pr-desc\">Inside Dhaka: <strong>\u09f370<\/strong> (24&ndash;48h) &bull; Outside Dhaka: <strong>\u09f3130<\/strong> (2&ndash;3 Days). No hidden delivery markups.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    <!-- Final CTA Banner --><\/p>\n<div class=\"awfin-about-cta\">\n<div class=\"awfin-cta-content\">\n<h2 class=\"awfin-cta-title\">Upgrade Your Daily Wardrobe Foundation<\/h2>\n<p class=\"awfin-cta-desc\">Discover the signature 220 GSM heavyweight combed cotton collection loved by thousands across Bangladesh.<\/p>\n<div class=\"awfin-cta-actions\">\n                <a href=\"\/bn\/shop\/\" class=\"awfin-cta-btn awfin-cta-shop\">Shop All Collections &rarr;<\/a><br \/>\n                <a href=\"https:\/\/wa.me\/8801353313332\" target=\"_blank\" class=\"awfin-cta-btn awfin-cta-wa\" rel=\"noopener\">Chat with Fit Stylist &rarr;<\/a>\n            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>OUR STORY &amp; CRAFTSMANSHIP Elevating Everyday Essentials with Uncompromising Craft. AWFIN was born out of a desire for better menswear<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-70","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/awfinbd.com\/bn\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"OUR STORY &amp; CRAFTSMANSHIP Elevating Everyday Essentials with Uncompromising Craft. AWFIN was born out of a desire for better menswear","_links":{"self":[{"href":"https:\/\/awfinbd.com\/bn\/wp-json\/wp\/v2\/pages\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awfinbd.com\/bn\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/awfinbd.com\/bn\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/awfinbd.com\/bn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/awfinbd.com\/bn\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":0,"href":"https:\/\/awfinbd.com\/bn\/wp-json\/wp\/v2\/pages\/70\/revisions"}],"wp:attachment":[{"href":"https:\/\/awfinbd.com\/bn\/wp-json\/wp\/v2\/media?parent=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}